HALM Featured In Savoir Flair #SupportLocalFashion Series
Hanna Ransjö CEO + Creative Director of HALM talks with Savoir Flair about circumstances faced in 2020 but despite of all ‘HALM’ stood firm on a positive brand perspective and exciting projects ahead. Written by Fashion + Beauty Director ‘Grace Gordon’.
While Ransjö was away, her company adjusted to the new normal by splitting its schedule between the office and working from home, and by staying in regular contact via Zoom. When it came to the brand’s customer perspective, Ransjö shares, “We are pushing a more digital yet personal aspect by launching ‘Virtual VIP’ appointments. HALM is a very personal, face-to-face brand which has had to be modified slightly due to the new restrictions. We want our customers to know we understand they may feel uncomfortable out socializing, but we can be here for them in other ways!”
As for the future, it's more than optimistic for this unstoppable brand. "We are excited to be working on the launch of HALMhome as well as the official launch of HALM's Bespoke service," Ransjö says. "We also have some very interesting collaborations lined up including a collaboration for VIP Rolls Royce event."
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